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  • +66 61 796 2111
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About Asia My Way

A human-sized travel agency creating exclusive and immersive journeys across Southeast Asia and beyond

Asia My Way Today

A united, on-the-ground team across Asia, crafting exceptional journeys that go beyond tourism — rooted in local culture, human connection, and sustainable travel.

Our story is one of resilience, strategic thinking, and unwavering commitment to creating meaningful travel experiences. From facing unprecedented global challenges to emerging stronger and more focused, we’ve proven that authentic, personalized travel is not just what travelers want — it’s what they need.

Every destination we serve, every journey we craft, and every relationship we build reflects our core belief: travel should transform, connect, and create lasting positive impact for both travelers and local communities.

Learn about our sustainabilty approach.

Our Mission

Creating transformative travel experiences across Asia through authentic cultural immersion, sustainable practices, and deep local connections.
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Vision, Growth and Resilience: The Asia My Way Story

Like many in the travel industry, Asia My Way faced unprecedented challenges during the COVID-19 pandemic. While the entire sector was impacted, tailor-made travel was among the most affected — especially in countries where no financial assistance was provided to local businesses. During that time, our revenues fell to zero.

Learn about our sustainabilty approach.

Environmental Responsibility

Cultural Respect

Vision, Growth and Resilience: The Asia My Way Story

The Pandemic Challenge
Like many in the travel industry, Asia My Way faced unprecedented challenges during COVID-19. Tailor-made travel was among the most affected, especially in countries where no financial assistance was provided to local businesses. Our revenues fell to zero.

But adversity gave us the opportunity to reflect, reinvent, and evolve.
A Time to Reinvent
Like many in the travel industry, Asia My Way faced unprecedented challenges during COVID-19. Tailor-made travel was among the most affected, especially in countries where no financial assistance was provided to local businesses. Our revenues fell to zero.

But adversity gave us the opportunity to reflect, reinvent, and evolve.
Strategic Recovery
Thanks to strict financial discipline, we emerged from the crisis debt-free, with our local networks and partnerships intact — and even the capacity to invest strategically as borders reopened.

This resilient model proved most effective, as demand for intimate, tailor-made travel came back stronger and faster than expected.
A New Era of Travel
When international travel resumed, the shift in traveler expectations aligned perfectly with our vision. People wanted authenticity, connection, and experiences — exactly what we had been preparing.

The competitive landscape had changed too. Many agencies had exited the market, making it easier for agile, values-driven companies like ours to grow and stand out.
Expanding with Purpose - Vietnam
In response to growing demand for multi-country travel, we opened a new agency in Vietnam, extending our signature approach to this key market.

Today, 60% of our Vietnam travelers combine their trip with other Southeast Asian countries — proof that the region is increasingly seen as a connected whole.
Bold Move - Japan Launch
Encouraged by our partner Evaneos, we took the next big step: launching AsiaMyWay Japan. It was a bold move — a new cultural environment, a new market — but the timing was right.

The result? A resounding success, especially among families, couples, and small groups seeking depth, authenticity, and personalized exploration.
Natural Continuity - South Korea & Taiwan
Our expansion into South Korea and Taiwan followed organically. These destinations share a complex and often painful history, but also a rich cultural legacy.

Through our trips, we aim to explore these shared roots while celebrating the unique identity of each country.
The Pandemic Challenge
Like many in the travel industry, Asia My Way faced unprecedented challenges during COVID-19. Tailor-made travel was among the most affected, especially in countries where no financial assistance was provided to local businesses. Our revenues fell to zero.

But adversity gave us the opportunity to reflect, reinvent, and evolve.
A Time to Reinvent
While many travel agencies paused their activity or closed their doors, we chose a different path. We kept our teams active in Thailand, Laos, and Cambodia, and used this period to rethink our entire offering — with one clear goal: creating deeper, more immersive, and meaningful travel experiences.

We focused on small-scale, personalized journeys for families, couples, and groups of friends. This model has proven to be the most resilient, as demand for intimate, tailor-made travel came back stronger and faster than expected.
Strategic Recovery
Thanks to strict financial discipline, we emerged from the crisis debt-free, with our local networks and partnerships intact — and even the capacity to invest strategically as borders reopened.

This resilient model proved most effective, as demand for intimate, tailor-made travel came back stronger and faster than expected.
A New Era of Travel
When international travel resumed, the shift in traveler expectations aligned perfectly with our vision. People wanted authenticity, connection, and experiences — exactly what we had been preparing.

The competitive landscape had changed too. Many agencies had exited the market, making it easier for agile, values-driven companies like ours to grow and stand out.
Expanding with Purpose - Vietnam
In response to growing demand for multi-country travel, we opened a new agency in Vietnam, extending our signature approach to this key market.

Today, 60% of our Vietnam travelers combine their trip with other Southeast Asian countries — proof that the region is increasingly seen as a connected whole.
Bold Move - Japan Launch
Encouraged by our partner Evaneos, we took the next big step: launching AsiaMyWay Japan. It was a bold move — a new cultural environment, a new market — but the timing was right.

The result? A resounding success, especially among families, couples, and small groups seeking depth, authenticity, and personalized exploration.
Natural Continuity - South Korea & Taiwan
Our expansion into South Korea and Taiwan followed organically. These destinations share a complex and often painful history, but also a rich cultural legacy.

Through our trips, we aim to explore these shared roots while celebrating the unique identity of each country.

A Chapter Paused in Pain, Yet Unclosed

Few things have brought us more sorrow than the fate of our Yangon office — the very first we opened, with the first team we brought together, in a country we perhaps knew better than any other. Tragically, the coup and the military junta’s attempt to seize back control of the country put an abrupt end to any hope of resuming our operations in the medium term. Now, more than five years later, the prospect of a return to civil peace remains as distant as ever.

Our Affiliations and Partners

Our valued affiliations and partnerships strengthen our mission and expand the solutions we can offer you.

Our Dedicated Leadership Drives Success

Our management and leadership teams foster collaboration and innovation, ensuring that every aspect of our operations is geared towards achieving shared success for our partners and their clients.

Olivier Rymer

Founder, CEO
  • Chiang Mai, Thailand

Olivier Rymer

Responsible travel entrepreneur (30 years) and Asia expert, based in Southeast Asia since 2006.

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Philippe Plénacoste

Associate Director
  • Tokyo, Japan

Philippe Plénacoste

Expert on Asia, living and working (press & travel industries) in the region for over 30 years

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Oriol Mayol

Associate Director
  • Bangkok, Thailand

Oriol Mayol

Young travel professional with expertise in Myanmar and Thailand, based in Asia since 2014

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Keeta Mukherjee

Chief Financial Officer
  • Bangkok, Thailand

Keeta Mukherjee

Strategic leader with 15+ years’ impact across Asia, excelling in process optimisation, training and partnerships

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Coralie Chaponot

Chief Operating Officer
  • Chiang Mai, Thailand

Coralie Chaponot

Travel professional specialising in responsible travel, working in Asia for over 10 years

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Pierre Queffélec

Chief Communication Officer
  • Chiang Mai, Thailand

Pierre Queffélec

Former journalist (30 years) and Thailand-based chief editor (20 years) for a French media outlet

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Michel Arnoux

Managing Director Indochina
  • Siem Reap, Cambodia

Michel Arnoux

Travel professional (10+ years), expert on Asia with 8 years at sustainable travel leader Evaneos

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Assuring Quality Through Local Presence

We maintain dedicated physical offices and specialized teams in every destination, ensuring meticulous operational oversight and consistent delivery of the authentic, responsible experiences our guests expect.

In The Media

Our dedicated teams: fostering collaboration, driving innovation, and achieving shared success.

Les Voyages d’Angèle, petite agence française en Thaïlande qui sort grandie du Covid

Lepetitjournal.com

Lepetitjournal.com

O. RYMER: "La manière de voyager de certains Français en Thaïlande a beaucoup changé"

Lepetitjournal.com

Lepetitjournal.com

外国人に来てもらうには・・フランス人家族の美浜滞在に密着

NHK

NHK

Japon : dans les secrets d’un pays qui nous fascine

M6+

M6+

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